Oh man I really need to get my hands on a digital camera. I saw an advertisement in the subway yesterday for 원할모니 보쌈(Halmony-bossam) that made me laugh out loud. The ad had MSG emblazoned in bold lettering across the top along with a statement concerning the wellbeing-ness of the food. Inset is a young girl, about 6 years old. She’s not shoveling delicious bossam (boiled pork) into her mouth, that would be too straightforward. Oh her chopsticks have picked up something much more delectable: a scrumptious circular logo embellished with MSG… and a green leaf of some sort.
Koreans are well-aware of the stigma that the acronym MSG carries, so even if it’s the name of the parent company why would they use it? It didn’t say no MSG or MSG 없어요. I jotted down the website hoping the same picture would be there, but, strangely there’s no mention of MSG at all. There are however a couple more gems. They have taken to or possibly even initiated a trend of calling their food “Wellthy”, a marriage of the Konglish “well-being” and “healthy”, which are synonyms anyway. This new term can also imply a ‘richness’ and ‘wholesomeness’ of the food, and perhaps they may be letting on that your pockets will still be full after the meal as well. I don’t want to give them too much credit in the profundity department though.
Check out the English version of their website. There’s a nice classical ditty playing in the background: http://www.bossam.co.kr/eng/
The Only One
from the won’s
The happiness meeting of won’s authentic tasty
Most of the English isn’t that bad, or at least not bad in a humorous way.
There is a fun quote in the history section: “As times goes by, “Halmoney-Bossam” has been in everybody’s mouth and become a very famous store…”. Yea I bet… slut.